Apple Event Imminent: Foldable iPhone Expected to Be Priced Over $2,500
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New Apple CEO John Ternus will unveil the company's first foldable iPhone on Wednesday, priced above $2,500; the launch is seen as the key test of whether Apple can break through on hardware innovation and AI at the same time.
What does the foldable iPhone look like — and what does it cost?
The device folds into a passport-like form factor, with a starting price expected above $2,500 — the highest tier in Apple's lineup.
IDC senior research director Nabila Popal told Reuters that even at $2,500, the phone will "fly off shelves" because Apple excels at creating exclusivity, luxury, and scarcity.
She projects the foldable will generate over $45 billion in revenue for Apple by end of 2027 — even though foldable phones overall still hold only a single-digit share of the smartphone market.
Why did Apple dare enter so late?
Samsung, Google, and Huawei have shipped multiple generations of foldables since 2019. Apple is the last major player to enter.
This means → Apple could study predecessors' mistakes on the two toughest engineering problems: hinge durability and screen crease control.
Analyst Anshel Sag noted Apple can sidestep known defects. In plain terms = showing up last lets others beta-test for you.
Can the Siri overhaul keep pace with the AI race?
Apple has announced a deep rebuild of Siri, partly powered by Google's AI technology.
Analyst Carolina Milanesi was blunt: "If Siri is still a mess, his Wednesday gets a lot harder." This means → Siri's real-world performance will directly shape the market's confidence verdict on Ternus as the new CEO.
Gene Munster of Deepwater Asset Management flagged a regulatory layer: Siri updates in China may not clear approval until 2028, and the feature won't launch in Europe initially. This reflects a challenge beyond the tech gap — a regulatory time lag that limits Apple's AI rollout.
After the event, what does the market watch?
Apple is expected to update the flagship iPhone Pro and Pro Max alongside the foldable, but refreshes for the iPhone Air, base model, and budget tier are pushed to next spring — clearing the stage for the foldable.
In plain terms = Apple is sidelining the rest of its lineup to bet that a premium device can carry the growth narrative.
Two core variables the market will track after Wednesday: whether the foldable's steep price premium holds up, and whether the Siri rebuild narrows the gap with OpenAI and other rivals in actual user experience.
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