East Money Semi-Annual Report: Tiantian Fund's Non-Money Market Fund AUM Surpasses 1 Trillion Yuan for the First Time
Nashnova编辑部
East Money posted H1 net profit of RMB 8.064 billion, up 45% year-on-year; its Tiantian Fund platform crossed the RMB 1 trillion mark in non-money-market fund AUM for the first time, emerging as the core earnings driver.
How much did the company earn overall?
H1 revenue reached RMB 10.505 billion, up 53.22% year-on-year; net profit hit RMB 8.064 billion, up 44.85%.
This means → both top-line and bottom-line growth exceeded 40%, putting East Money in its strongest growth cycle in recent years.
The twin engines: surging brokerage volumes and rapidly expanding fund distribution scale.
What does the trillion-yuan milestone mean for Tiantian Fund?
Non-money-market fund AUM reached RMB 1.012 trillion at period-end, up 31% from RMB 770 billion at the start of the year — the first time it has crossed the trillion mark.
Equity-fund AUM alone hit RMB 526 billion, up 17% from RMB 450 billion.
This means → Tiantian Fund is no longer just a money-market platform — more than half of its AUM is now in equity products, signalling that users trust it for stock-fund investing, not only cash parking.
How strong was the brokerage business?
Stock-and-fund trading volume reached RMB 26.45 trillion in H1, a sharp year-on-year jump.
Net fee-and-commission income came in at RMB 5.955 billion, up 54.78%; net interest income at RMB 2.271 billion, up 58.65%.
In plain terms = an active market let East Money earn on both sides — trading commissions and margin-lending interest — and both grew at a clip above 50%.
Just how profitable is fund distribution?
Tiantian Fund recorded H1 fund sales of RMB 1.89 trillion, with non-money-market sales at RMB 1.255 trillion across 148 million transactions.
The platform lists 164 fund managers and 24,264 fund products, covering a broad range of categories.
E-commerce financial services revenue reached RMB 2.085 billion, up 47.22%, at a gross margin of 93.28%.
This means → for every RMB 100 of funds sold, the platform's cost is less than RMB 7 — the rest is gross profit. That is the classic high-leverage economics of an internet distribution platform.
Where do data services and AI fit in?
Financial data services (IT services segment) generated RMB 2.273 billion in revenue, up 44.32% year-on-year.
The company built its proprietary "Miaoxiang AI" as the underlying intelligence layer and launched the "Miaoxiang Claw" product line.
This reflects East Money's push to embed AI into trading and information workflows, aiming to evolve from a transaction gateway into a "data + intelligence" platform.
Content is for reference only, not financial advice.