iPhone Duo Sells Out Instantly in China Pre-Sale, Secondhand Prices Surge Over 40% Above Retail
nashnova research
Apple's first foldable iPhone Duo sold out its in-store pickup slots within 12 minutes of China pre-sale launch, with resale prices running up to 40% above retail — mirroring a global supply crunch.
How fast did the pre-sale actually sell out?
Pre-orders opened at 20:00 on October 16; Apple's website and app immediately jammed. By 20:12, all in-store pickup slots for the October 23 launch day were gone.
Every Apple Store around Shanghai showed no pickup availability. This means → the entire offline first-day channel in a core city was cleared in roughly twelve minutes.
Mail-order was just as tight: before 20:30, shipping estimates had slipped to late January next year, putting launch-day delivery out of reach for most buyers.
Why are resale prices spiking so high?
Data from Dewu (得物), a major resale platform, shows multiple iPhone Duo variants trading above ¥20,000.
The 1TB black model reached nearly ¥29,000 — a ¥7,143 premium over retail; the 256GB black carried a markup of close to 40%.
In plain terms = when the official channel is empty, the resale market turns into a bidding war — and the size of the premium is a direct read on how deep the supply gap runs.
Is the same thing happening globally?
In the U.S., shipping times slipped into December and beyond within minutes of pre-orders opening; retail-store launch-day stock sold out almost instantly.
Counterpoint Research estimates Apple's total iPhone Duo shipments this year at roughly 6 million units. This means → the supply constraint is far tighter than a normal product cycle — it is not a demand story but a production story.
China's pre-sale data confirms the supply-demand gap exists simultaneously across major global markets; when shipping lead times will narrow remains the key variable.
市场有风险，内容仅供研究参考，不构成投资建议。