Jensen Huang Meets with South Korea's Two Leading Game Companies
Alina Collins
NVIDIA CEO Jensen Huang held back-to-back meetings with KRAFTON and NCSOFT executives in Seoul on the 7th, exploring AI-powered gaming partnerships — NVIDIA is treating the gaming industry as its next major beachhead for AI compute deployment.
Who did Huang meet, and what was on the table?
Huang met the top management of two leading Korean game companies in Seoul's Gangnam district on the same day.
First stop: KRAFTON, where founder and chairman Chang Byung-gyu hosted the session. Second stop: NCSOFT, led by representative Kim Taek-jin and senior executives.
Both meetings shared a central theme: how AI technology can be integrated into gaming, plus potential collaboration around NVIDIA's newest hardware.
"Physical AI + robotics" — what does that have to do with games?
Huang and KRAFTON focused on physical AI, humanoid robotics, and their crossover with gaming. This means → NVIDIA isn't just selling GPUs to game studios; it wants to use game-engine simulation to train robots.
Another focal point was NVIDIA's new AI laptop line, RTX Spark, and its potential role in game development and immersive experiences.
In plain terms = the KRAFTON track is about frontier exploration: feed robotics with gaming tech, and pull gaming experiences forward with new hardware.
How was the NCSOFT meeting different?
The NCSOFT session leaned more toward industry trends and commercialization, discussing concrete paths for AI to reshape the gaming value chain.
During the meeting, Huang and Kim also livestreamed their discussion, sharing insights with a broader industry audience.
This reflects a clear division between the two meetings: KRAFTON skewed toward frontier tech; NCSOFT skewed toward industry adoption and public engagement.
Why did NVIDIA make a dedicated trip to Korea?
South Korea is one of the world's top gaming hubs — mature development ecosystem, large market — and a key target for NVIDIA's gaming-AI commercialization push.
NVIDIA's current strategy is to bridge GPU compute, AI technology, and game content into a single pipeline, embedding its AI ecosystem alongside hardware sales.
This means → the Seoul meetings weren't just courtesy calls. They were a positioning move on the gaming-AI track — using Korean studios' content resources to validate NVIDIA's AI-plus-hardware business model.
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