JPMorgan: Humanoid Robot Hardware Chain Priced In First, Highlighting Leader Harmonic Drive and Estun Automation

0xBroomberg
Published 2026-06-25About 16 min read

J.P. Morgan's latest report says the AI 'brain' for humanoid robots needs another 2–3 years, but the hardware chain is already entering its pricing window — the market is buying companies that can ship, cut costs, and scale, not waiting for AI to mature.

01

How far are humanoid robots from a breakout?

J.P. Morgan sees Physical AI's "ChatGPT moment" as still 2 to 3 years away, but the robot body — torso, joints, actuators — has made generational progress.
This means → the market won't wait for the AI brain to mature. It will price the hardware chain first: whoever can ship, cut costs, and scale gets valued now.
Global humanoid robot shipments are projected to reach roughly 1.75 million units by 2030, implying a 2025–2030 CAGR of about 150%. China is expected to contribute around 50% of global volume, and over 80% in 2025 alone.
02

Where are Chinese manufacturers on the lab-to-mass-production curve?

Chinese OEMs are moving from lab prototypes to scaled deployment in logistics, manufacturing, and data-collection scenarios. Industry shipments are forecast to jump from roughly 20,000 units in 2025 to 50,000–80,000+ in 2026.
Government-backed data-collection centers are a key demand source. In plain terms = the government is helping robots "stockpile training data," and that alone drives hardware procurement.
J.P. Morgan also raised its China industrial robot shipment forecast: 20% growth in 2026, above consensus. Output in the first five months of 2026 already rose 28% year-on-year. The report notes industrial robots are less "exciting" than humanoids but closer to real orders and profit statements — new demand comes from AI server assembly, optical and thermal management systems, PCB manufacturing, and overseas capacity expansion.
03

Unitree's IPO — does it help or hurt existing names?

Unitree (宇树科技) completed registration on June 2 and cleared the SSE STAR Market listing committee. CSRC approval typically takes 20 business days; the earliest listing date is mid-July. Consensus valuation is roughly RMB 100 billion, or about 35× FY26E price-to-sales.
J.P. Morgan sees two paths for the secondary market: short-term fund diversion — capital may rotate out of existing names like UBTech and Greenharmony; re-anchoring — a high IPO valuation could set a new reference point for the entire China humanoid and component chain.
This reflects the industry shifting from "thematic diffusion" to rising concentration: capital is flowing toward the few platforms that can scale, while smaller OEMs face mounting capex pressure from VLA training, data collection, and manufacturing ramp-up — fundraising is getting harder.
04

Greenharmony — what risk hides behind the high growth rate?

J.P. Morgan projects Greenharmony — China's leading harmonic reducer maker — to deliver a FY26–FY28 sales CAGR of 50%: traditional industrial robot applications grow at roughly 20% annually, while humanoid robot applications, driven by clients like Aubo and UBTech, are expected to see volume CAGR of about 140%.
The catch: the company may adopt aggressive pricing this year to grab share, with prices falling 8 percentage points year-on-year before normalizing to 3 percentage points of annual discount in 2027–2028. Put simply = cut prices now to win volume, betting that scale economics will protect margins once volume ramps.
Target price is RMB 481, implying a FY27E P/E of 222×, with DCF assumptions of 8.7% WACC and 6.5% terminal growth. This means → the valuation already prices in high growth; the margin of safety for investors is narrow.
05

Estun — where is the expectations gap?

J.P. Morgan defines Estun as China's leading servo system and industrial robot maker. Its edge is vertical integration: CNC systems, motion controllers, servos, robot vision, and small reducers are all produced in-house. The company also enters humanoid robots through its subsidiary Estun Codroid.
The earnings recovery path is concrete: a 2026 target of RMB 6 billion in revenue and 5% net margin, with plans to lift gross margin to 36% and net margin to 12% by 2030, improving 1–1.5 percentage points per year. Supporting factors include a one-time receivables and inventory write-down completed in 2024, and a No. 1 market share in China (10%) as of Q1 2026 — with share still rising in higher-end, better-margin segments.
This means → unlike Greenharmony, whose story rests on a "volume explosion," Estun's thesis is about margin recovery — the expectations gap is whether the market believes this recovery path will deliver.
06

How does J.P. Morgan's full framework fit together?

The core logic: humanoid robots raise the valuation ceiling; industrial robots reduce earnings-delivery uncertainty. Only when both curves are revised upward together does the sector offer a complete, tradeable framework.
In plain terms = humanoid upside alone isn't enough — you also need real industrial-robot orders as a floor. Both legs must move together.
Verification window: Greenharmony's quarterly sales data and Estun's margin-delivery cadence are the two most critical data points to watch next.

Content is for reference only, not financial advice.