Kalshi Set to Be Announced as Official FIFA Partner, with Nearly $10 Billion Wagered in First Two Weeks of Tournament
Alina Collins
Prediction-market platform Kalshi will announce its FIFA official partnership on June 26, with World Cup-related wagers on its platform approaching $10 billion in the two weeks before kickoff — a company built on yes-or-no bets is stepping onto mainstream sport's biggest stage.
What does this partnership actually look like?
Kalshi reached a brand-and-product deal with ADI Predictstreet, FIFA's existing prediction-market partner, to become an official FIFA partner.
Once live, Kalshi branding will appear on pitchside boards, TV broadcasts, and online feeds during World Cup matches.
This means → a prediction market now sits in the same ad slots once reserved for traditional sportsbook giants — a niche product hitting a mass audience.
How big is the betting surge?
In the two weeks before the World Cup kicked off, total event-related wagers on Kalshi approached $10 billion.
Peak single-day volume during the tournament topped $1.6 billion, a company record — well above the pre-tournament run rate of roughly $1 billion a day.
In plain terms = volume more than doubled in two weeks. The World Cup pulled harder than any marketing campaign could.
What does ADI Predictstreet get out of it?
ADI Predictstreet is headquartered in Abu Dhabi and launched shortly before the World Cup. Its market footprint is far smaller than Kalshi's.
Under the deal, Kalshi will route some international betting volume to ADI Predictstreet's platform.
Yet Front Office Sports reported this week that ADI Predictstreet's actual wagers remain tiny — some matches drew less than $20 in bets.
This reflects a stark gap between brand exposure and real transaction volume: the stadium boards are covered, but users haven't followed.
Is Kalshi actually making money?
The volume surge is translating directly into revenue. A person familiar with the company's finances said Kalshi's annualized revenue now well exceeds $2 billion.
Kalshi operates in more than 100 countries, and trading volumes grew markedly during the World Cup.
This means → this is no longer a small startup — the revenue run rate already clears the bar for a public listing.
Is an IPO coming?
The Information reported this month that Kalshi has held informal talks with several investment banks about an IPO.
CEO Tarek Mansour confirmed on CNBC this week that the company is "thinking about" an IPO but said it will not move forward this year.
His words: "Given our current financial performance and growth trajectory, these conversations are inevitable."
In plain terms = the signal is out. The playbook reads: play the FIFA card first, queue the IPO behind it.
Content is for reference only, not financial advice.