Samsung Electronics Opens ChatGPT Enterprise and Codex to All Employees in South Korea
Alina Collins
Samsung Electronics is rolling out ChatGPT Enterprise and Codex to all employees in Korea and its global DX division. OpenAI calls it one of its largest enterprise deployments ever — AI is moving from a team-level tool to a company-wide platform.
How big is this rollout?
ChatGPT Enterprise and Codex will cover every Samsung Electronics employee in Korea, plus all staff in the global Device Experience (DX) division.
Use cases span R&D, manufacturing, marketing, and corporate functions — both technical and non-technical roles.
This means → Samsung is not ring-fencing AI for engineers or data teams. It is treating these tools as company-wide infrastructure.
What do the two tools actually do?
ChatGPT Enterprise targets knowledge work: information retrieval, document drafting, ideation, and data interpretation — with enterprise-grade data protection and access controls.
Codex — OpenAI's code-generation tool — goes beyond developers. Non-technical teams can use it to turn business ideas directly into working software, internal tools, or automated workflows.
In plain terms = one helps you write and research; the other turns your idea into a running program, even if you cannot code.
How fast is Codex growing in Korea?
OpenAI disclosed that Codex has over 5 million weekly active users globally, across both technical and non-technical workflows.
Since February 1, 2026, Codex's weekly active users in Korea have grown nearly 800%.
This means → Samsung's company-wide deployment is not starting from zero. Korea already had strong organic adoption; the rollout formalizes scattered demand into a corporate strategy.
Where does the Samsung–OpenAI relationship stand now?
The two companies were already partnered on AI infrastructure — Samsung supplies advanced memory semiconductors for OpenAI's next-generation systems.
This deployment extends the relationship from the hardware supply chain into workforce transformation and company-level AI adoption.
This reflects a shift in how Samsung views OpenAI: no longer just a customer or a supplier, but a full-chain partner from chip to desk.
How does OpenAI frame this deal?
Samsung Electronics is positioning AI as a core platform to improve how its global employees work and innovate — not a tool limited to specific teams or functions.
Harrison Kim
General Manager, OpenAI Korea
(June 22, 2026, official statement)
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