Samsung Electronics Plans to Raise Q3 DRAM Prices by Up to 20%

Alina Collins
Published 2026-07-03About 4 min read

Samsung Electronics is negotiating with customers to raise Q3 DRAM prices by up to 20% from the previous quarter. Talks are ongoing; the final price hinges on buyer-seller negotiations.

01

How big a price hike is Samsung pushing for?

Industry sources say Samsung is in talks to lift its average DRAM selling price by up to 20% quarter-on-quarter for Q3.
This means → Samsung is trying to price in the supply-demand gap that built up over previous quarters, all at once.
Negotiations are still underway. 20% is a ceiling target, not a done deal — the final figure depends on how talks land.
02

Why does this price move matter?

DRAM is the core memory component in smartphones, PCs, and servers. A shift in its price ripples through the entire electronics supply chain.
In plain terms = when DRAM gets more expensive, downstream makers either absorb the cost or pass it on to consumers — both paths trigger knock-on effects.
This reflects a memory-chip industry emerging from its last downturn, with suppliers regaining pricing power.
03

What is settled and what is not?

Settled: Samsung has opened pricing talks, and the direction is up, not down.
Not settled: the actual hike could land well below 20% — large buyers typically hold stronger bargaining leverage, and real contract prices often come in under the opening ask.
This means → the figure to watch is the actual average selling price once Q3 contracts close — only then can the market judge whether the hike truly stuck.

Content is for reference only, not financial advice.