SoftBank Drops Over 11% as Asian Tech Stocks Follow U.S. Market Decline

Taylor Wilson
Published 2026-06-26About 6 min read

SoftBank tumbled more than 11%, leading Asian tech stocks lower as markets grew anxious that rising AI infrastructure costs will ultimately eat into Big Tech profits.

01

What triggered this sell-off?

Apple announced price increases on MacBooks and iPads, citing rising component costs — including chips.
This means → semiconductor inflation is no longer just an upstream problem; it is now squeezing both consumer wallets and brand margins at the same time.
The Nasdaq fell for a fourth straight session, down 0.46%. Apple's 6% single-day drop outweighed Micron's better-than-expected earnings.
02

How far did Asian tech stocks fall?

SoftBank dropped over 11%, the steepest decline in the region's tech sector.
In South Korea, SK Hynix fell more than 3%, Samsung Electronics nearly 3%, and SK Square about 7%. LG Electronics and Seoul Semiconductor also slid.
In Japan, Advantest lost over 6% and Tokyo Electron over 2% — both the equipment and memory segments came under broad pressure.
03

How did other Big Tech names in the US fare?

Microsoft fell 3.5% after raising Xbox console prices, showing Apple is not the only company passing costs through.
Alphabet and Meta Platforms declined in tandem. The market applied the same logic — rising costs → shrinking margins — across the entire Big Tech complex.
In plain terms = investors are asking one question: AI spending keeps climbing — who pays? If the answer is consumers and corporate margins, share prices need to re-rate.
04

What should investors watch next?

The market's key variable is singular: can AI infrastructure costs keep rising without damaging end-user tech-company earnings?
This means → every upcoming Big Tech earnings report and pricing decision will be tested against this logic chain.
If more companies choose to pass costs on through higher prices, the risk of weaker consumer demand stacks on top — and pressure on Asian semiconductor stocks is not over yet.

Content is for reference only, not financial advice.