Trump Family Stablecoin USD1 Generates Nearly $150M in Annual Revenue, Binance Promotion Sparks Controversy
Taylor Wilson
The Trump family's World Liberty Financial is on track to earn nearly $150 million this year from its stablecoin USD1; Binance's role as the dominant distribution channel is sharpening questions about the collision between the president's crypto business and his regulatory power.
How much money is this stablecoin making?
Bloomberg's analysis of public filings shows World Liberty Financial is set to earn close to $150 million from USD1 alone this year.
The Bloomberg Billionaires Index values the stablecoin business at roughly $1.7 billion; the Trump family holds about $630 million of that.
Combined with other World Liberty holdings, the family's total stake reaches $2.6 billion — its single most valuable asset, equal to roughly a third of the family's $7.8 billion net worth.
This means → crypto is no longer a side venture for the Trumps — it is the heaviest single block in their wealth structure.
What role does Binance play in this business?
USD1 launched in March 2025 and has already climbed into the global top five stablecoins; data from Kaiko and Arkham show the vast majority of holdings sit on Binance.
Sources told Bloomberg that World Liberty provides Binance with a marketing budget for promotions but does not share USD1 revenue with the exchange.
Binance has offered USD1 holders several incentives: free WLFI tokens, yield on holdings, and zero trading fees on select pairs.
In plain terms = World Liberty pays Binance to pull in users; Binance uses perks to shift deposits away from rival stablecoins — both sides get what they want.
How do the two sides respond to scrutiny?
NYU fintech adviser Austin Campbell put it bluntly: "This is all a marketing play to drive capital into the stablecoin and away from others."
A World Liberty spokesperson said the company does not share revenue with any exchange.
A Binance spokesperson said the platform custodies more than 15 stablecoins and offers similar promotions to other firms — "Binance has not given World Liberty Financial or its products preferential treatment."
Where exactly is the conflict of interest?
Trump last year pardoned Binance co-founder Changpeng Zhao, who had pleaded guilty and served time for failing to maintain an effective anti-money-laundering program. This means → the exchange promoting USD1 most aggressively is the one whose founder just received a presidential pardon.
At the same time, the Trump administration is leading the push for the GENIUS Act — a bill creating a regulatory framework for stablecoins — and USD1 has grown rapidly during the legislation's progress.
Cornell digital-finance professor Eswar Prasad was direct: "The Trump family's extensive financial entanglements with the crypto ecosystem represent a clear and enormous conflict of interest — after all, it is the Trump administration that regulates every aspect of the industry."
What does the White House say, and what should the market watch?
The White House reiterated: "The president and his family have never been and will never be involved in a conflict of interest. All actions are taken in the best interest of the American people."
The stablecoin business model — issuers invest deposited dollars into Treasuries and other low-risk assets, pocketing the interest spread — means revenue scales directly with size.
This reflects a structural tension: every step USD1 grows, the gap between the Trump family's commercial interests and its regulatory role becomes harder to bridge.
Content is for reference only, not financial advice.