Apple Cuts Over 60 Jobs in Vision Team, Shifting VR Strategy Toward AI Glasses
Nashnova编辑部
Apple has cut at least 60 jobs from its Vision team as new CEO John Ternus shelves the closed VR headset; resources are shifting toward AI smart glasses and a Siri overhaul, signaling a decisive pivot in spatial computing priorities.
What exactly was cut?
AppleInsider, citing anonymous sources, reports Apple has laid off at least 60 people from its Vision team and related roles.
The outlet ties the cuts directly to new CEO John Ternus's decision to shelve the VR headset category. Apple has not confirmed or commented.
This means → The headcount number is modest, but the directional signal is clear: the closed headset is no longer a priority.
Where did the Vision team go?
Bloomberg's Mark Gurman previously reported that Apple split the Vision Products Group, folding its hardware and software teams into the company's broader engineering organization.
Former team lead Mike Rockwell was reassigned to head Siri's overhaul.
In plain terms = Vision wasn't killed — it was stripped for parts. People and technology were scattered across other divisions; it no longer operates as a standalone product line.
Vision Pro isn't selling — and the price went up?
Vision Pro launched in 2024, positioned more as a public beta vehicle for visionOS than a mass consumer product. High pricing and bulky design severely limited adoption.
In June, driven by industry-wide memory supply tightness, Apple raised the Vision Pro price from $3,499 to $3,699, in line with Mac and iPad increases.
This means → A device that was already a tough sell now costs even more, while market attention is shifting to lighter smart glasses — a category Apple itself is pursuing.
Where is Apple spending now?
The resource shift is increasingly explicit: fewer staff dedicated to VR headset development, more investment in AI-powered smart glasses and the Siri rebuild.
Apple has reportedly targeted a smart glasses product for launch around 2027.
This reflects a turning point in Apple's wearable strategy: closed headsets are too heavy, too expensive, and too niche — lightweight AI glasses are the next entry point.
What is Apple saying publicly?
Apple has not abandoned the "spatial computing" narrative — visionOS 27 shipped in June.
Senior director Steve Sinclair said in a June interview that "spatial computing is still in its early days." Ternus called Vision Pro an "extraordinary product" in April, citing enterprise and healthcare growth cases.
Put simply = the words say "still investing," but the actions say layoffs and team dismantlement — the real shrinkage in team size speaks louder than any statement about where resources are actually going.
Content is for reference only, not financial advice.