Morgan Stanley: AWS to Reach Trillion-Dollar Revenue in a Decade, Amazon Stock Could Double to $500 by End of 2027

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Published todayAbout 11 min read

Morgan Stanley projects AWS can reach $1 trillion in annual revenue within eight to ten years, setting a $500 year-end 2027 price target for Amazon — implying 93% upside from the current ~$258.68, but Wall Street is sharply divided on whether the path holds.

01

Where does the trillion-dollar number come from?

Analyst Brian Nowak starts from Amazon CEO Andy Jassy's own words: AWS will "very likely" become a $1 trillion-a-year business.
AWS currently runs at roughly $170 billion in annualized revenue. This means → reaching a trillion requires nearly 5× growth over eight to ten years.
Nowak's math from there: if AWS hits $1 trillion, Amazon's overall EBIT could reach $500 billion, supporting a year-end 2027 target of $500 per share.
02

What drives the growth?

The core variable is how fast compute capacity can expand — specifically, how quickly data centers get built and how much power comes online.
Nowak forecasts Amazon adding 6 GW of data-center capacity in 2026, 8 GW in 2027, and 8 GW annually after that. Jassy has confirmed the company expects to double its power capacity by end of 2027 versus 2025 levels.
The other key metric is "revenue per watt" — how much income each watt of compute generates. In plain terms = how much money a single unit of electricity earns from customers sets the ceiling on growth.
Nowak estimates AWS currently earns roughly $8 per watt. If that rises to $12 per watt, AWS could hit $1 trillion as early as 2035. He argues AI innovation will keep pushing this efficiency higher.
03

What do the skeptics say?

D.A. Davidson analyst Gil Luria calls the trillion-dollar estimate "a bold extrapolation."
He sees AWS growing at a healthy 40%–50% this year, but says "extrapolation beyond that range is already quite aggressive."
Luria's core challenge: "Mr. Jassy — or anyone else — has no hard data to quantify a market that didn't exist three years ago." This reflects a fundamental uncertainty over whether AI compute demand can sustain at this pace.
04

What unknowns lie beyond 2028?

Nowak himself acknowledges significant unknown variables in any forecast past 2028.
These include: server and rack procurement scale, pace of energy-efficiency gains, regulatory hurdles, and the actual speed of data-center construction.
In plain terms = even if the direction is right, any single bottleneck — slower power approvals, a server supply-chain break — could push the trillion-dollar timeline out significantly. Whether AWS can keep converting demand into effective compute supply is the central test of this long-term thesis.
AWS at $1 trillion — achievable path or over-extrapolation?
BULL
CEO endorsement
Jassy publicly stated AWS will 'very likely' hit a trillion — management is betting on this path.
Capacity ramp is concrete
2026–2027 data-center expansion plans are specific; power capacity doubling in two years.
Revenue per watt can rise
From $8/watt to $12/watt — AI innovation is the driver.
BEAR
Extrapolation stretches too far
From $170B to $1T requires ~5× growth — beyond reasonable extrapolation range.
No historical data for this market
The AI compute market didn't exist three years ago — no hard data to quantify it.
Execution variables are dense
Regulation, supply chain, efficiency — any bottleneck breaks the timeline.
Put simply = the bulls are betting on 'right direction + fast execution'; the bears say 'direction maybe right, but the timeline is a guess' — the disagreement isn't about the destination, it's about the path.

Content is for reference only, not financial advice.

Morgan Stanley: AWS to Reach Trillion-Dollar Revenue in a Decade, Amazon Stock Could Double to $500 by End of 2027 · nashnova