Tesla Discontinues Solar Roof Tiles, Shifts to Conventional Solar Panels
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Tesla has stopped taking orders for its Solar Roof tile product, with its website now redirecting to conventional panels. This means → the flagship product unveiled nearly a decade ago is officially dead, and Tesla's energy business is going all-in on a simpler, more cost-effective format.
How exactly did Solar Roof get pulled?
Per Electrek, Tesla notified its third-party installer network that Solar Roof is no longer accepting orders — only conventional panels going forward.
The website confirms it: the dedicated page (tesla.com/solarroof) now redirects to the solar panel page, and the "Solar Roof" navigation link is gone.
Tesla's energy lineup now lists just three products: solar panels, Powerwall, and Megapack.
Why did this product never take off?
Solar Roof debuted in 2016 but didn't reach volume production until March 2020 — nearly four years from reveal to factory floor.
Musk himself publicly admitted in 2021 that Tesla made "significant mistakes" on Solar Roof, causing cost overruns and delays.
In plain terms = solar tiles must cover an entire roof piece by piece — far more complex and expensive than bolting on a few conventional panels.
How many were actually installed?
A 2023 Wood Mackenzie report estimated Solar Roof completed only about 3,000 installations in the U.S. since launch.
Tesla's earlier target was 1,000 units per week. This means → years of cumulative sales didn't even reach three weeks' worth of the original goal.
What happens to Tesla's energy business now?
Tesla has internally concluded that Solar Roof is not financially viable.
The conventional panel business is performing better; Tesla plans to build a new factory near Houston, Texas, with roughly $10 billion in investment to expand capacity.
Whether Solar Roof returns in a revised form — or conventional panels can fill the gap it leaves — remains to be seen.
Content is for reference only, not financial advice.